99% of branding doesn't stick - Here's why

99% of branding doesn't stick.

Most of the time, they won't remember you.

Here's a proper guide to how to ACTUALLY brand your service:

Part #1

1. Fonts.

Sound simple right?

Yet, most web pages I've visited are doomed by this mistake.

Why?

Their professionalism goes down.

My suggestions: Use up to 2-3 fonts ONLY

And use them concisely:

• One for headings.

• One for body text.

Keep it simple, and don't overcomplicate them.

https://www.fontpair.co/ is a great place to preview which fonts work with each other.

This is one of the most crucial parts.

You can't mess this up.

This is what people will remember you by.

Example:

McDonald - Red and Yellow

Apple - Black and white

etc..

If you don't know what you are doing,

I recommend sticking to the colors of the website template.

You can choose your colors using different services.

There are TONS but I'd recommend https://coolors.co/

(personal favorite)

That's it!

Thanks for reading and I hope this was somewhat useful.

If you like what you've read then follow @mikesquarelogic