• MIKE JAMES
  • Posts
  • Your website looks like pure dog shit.

Your website looks like pure dog shit.

Your website looks like pure dog shit. 

Why?

Visuals

It looks like a Google Doc bro.

But I got you.

Here's a proper guide to how to ACTUALLY brand your service: 

Part 2.

1. Image.

Use HIGH-quality images.

97,99999% of personal brands I see are using pixelated images/video.

Why does this matter?

• Unprofessional 
• Bad first impression 

I don't care how good the design is.

You are still going to be seen as 'low-quality'. 

Simple change though. Z

If you don't have a high-quality image then use AI Upscaling. 

Works great unless your picture is REALLY pixelated.

One of my favorites is https://upscales.ai 

(most of them are free though)

2. Consistent Tone

 "Hold on what's a tone in a website?" 

You can understand them similarly to themes.

Do you want your website to be:

• Playful 

• Professional 

• Friendly 

Don’t EVER choose all.

Keep it consistent (similar to fonts and colors).

Example:

Apple: Clean and simple colors -> Professional 

McDonald: Friendly and sophisticated colors -> Playful 

You get the idea.

3. Whitespace Matters

"What's a whitespace?" 

Empty space.

It's great to have designs, brand elements, animations, etc..

This surely does capture the viewer's attention.

But too much of anything is NOT so great. 

Design should be there to complement the copywriting.

Not to distract the reader.

By the way, if you want to scale your business or add another inbound funnel.

Book a call with me, see if you’re a fit to have a website that sells.

peace, Mike.